These companies are committed to building winning teams comprising results-focused people of integrity, who are highly skilled in sales and customer care.
These agents are willing to teach these skills to the right people: those who want a career, not merely a job. With the right people and the right training, the aim of these companies is to offer to property sellers and buyers a better experience – an improvement on that which is offered by the typical real estate agency.
What follows will give you an insight into what such companies can offer you if you work in one of them. It will also give you an insight into what is expected of you should you accept a position with one of these companies.
As the real estate industry entered the 21st Century, it did not enjoy a good standing in the community.
Morgan Group surveys revealed that on average only eight percent of people regarded real estate agents as honest and ethical. This means that ninety-two people in one hundred have had bad experiences with real estate agents. This is not a record to be proud of. And there is no sign of improvement.
This reputation is often undeserved. The real estate industry has many fine and honest people and can be a wonderful industry in which to enjoy a career. Poor systems and outdated practices, however, have led to widespread public disdain.
Within the industry things are not much better. Apart from those brief periods when the property market is booming, many real estate agencies, and the salespeople working in them, struggle to survive.
For more than a decade at one training course, a teacher advised his students, “In twelve months most of you will be out of the real estate industry. And those of you who remain will not be making much money.” How inspiring!
It does not have to be this way.
You are invited to consider a career with a different type of real estate agency – one that believes salespeople should be well trained in selling skills and client care. These agencies are at various stages of implementing the Agency Profit System, developed by Pittard.
These companies are not perfect, but they do know that the secret to longevity in business is to look after their customers. To achieve this aim they are constantly on the lookout for good people, who are willing to learn how to sell real estate in a manner that puts the client, and not the agent, first.
If you are a person like this, we would welcome the opportunity to meet you.
breaking with tradition
Agents using the Agency Profit System are confident. They know that provided they hire the right people and teach the right skills, the chances of success are excellent. For this reason they are prepared to back their own judgement by ensuring that all sales staff are paid a good salary. This breaks ‘tradition’.
Many other agents remunerate salespeople either by ‘commission only’ or through a ‘pay back retainer’ (advances against commissions).
The Agency Profit System is vehemently opposed to such schemes, believing they indicate that most agents are incapable of training their people to succeed. To hire almost anybody and hope things will ‘work out’ is absurd
In most cases things don’t work out. Salespeople can struggle for many months on pitiful levels of income only to leave the industry feeling disillusioned. The industry not only loses many potentially successful people with these payment schemes, but it also fails to attract the right calibre of people in the beginning.
Thousands of people are unwilling to enter real estate due to the lack of a guaranteed minimum wage. Traditional pay schemes are one of the underlying causes for the bad reputation suffered by agents. How can the real estate industry expect to attract the best people if it offers some of the worst conditions in the beginning?
Offices using the Agency Profit System won’t just hire anybody, nor will they allow the permanent hiring of any person until they have successfully completed a number of interviews, training programs and a series of comprehensive tests.
It is NOT easy to secure a position in an agency using the Agency Profit System.
If you join an agency that is implementing the Agency Profit System, you will be given clear direction and expected to adhere to a number of major commitments. Some of these are:
If you have made attempts to enter the real estate industry, you may have become familiar with the expression, ‘We don’t need anybody right now’. This statement is likely to be made by managers who have been so badly hurt by ‘traditional’ hiring methods that they have become sceptical.
With a high proportion of new people entering the industry failing, and with many experienced people having horribly ingrained bad habits, it is not surprising that real estate managers don’t relish the thought of hiring sales staff.
Most managers fear the thought of hiring and avoid it where possible.
You may be thinking, “I’m good, and I’m ready to do ‘whatever it takes’ to succeed. How can they say they don’t need me?”
Most offices operating with the Agency Profit System are always open for hiring. In these offices, recruitment is ongoing. There are set days when they conduct interviews. A potential applicant need only ask, “When is your interview day?”
If you are considering real estate either now, or at some time in the future, the leader of an office using the Agency Profit System will always be happy to speak with you.
An important aspect of the hiring process is that it allows both the office and the candidate to preview each other before a permanent decision is made.
It is important you know as much as possible about a future in real estate. Here are some vital points:
You will need the support of your family. A new career can be demanding on family life until you master it.
The most successful people are constantly improving. You must devote yourself to continuous training and improvement. Winners constantly attend real estate school - by reading, attending seminars, listening to recordings, watching videos - learning at every opportunity. Real estate school is always 'in session' for winners.
In real estate, the ‘sale’ is not so much when someone decides to purchase a property. The true ‘sale’ is when a person grants you the right to represent them as their agent for the sale of their property. What you ‘sell’ is yourself, your agency and the benefits your agency can provide to the seller.
The sellers are your clients and their interests are of paramount importance. By remembering this principle and practising a policy of total client care, you will receive many recommendations. The better you care for your clients, the more successful your career will be.
People of the highest integrity are very popular with clients. Trust is the key in every aspect of the sales programs you will study and master.
Traditionally, the real estate industry preferred to hire experienced people only. Not so with agencies that use the Agency Profit System.
Agents using this program prefer people with NO experience. These agents teach newcomers selling skills that range from the basics through to the most advanced stages.
For many years, there was a belief that a person could enter real estate with little or no skills training and quickly master the strategies and succeed. Horrendous staff losses and the abysmal levels of income received by salespeople hired under traditional methods are proof that these ‘hit and miss’ methods don’t work.
The success rate of salespeople who use the sales programs from the Agency Profit System is far in excess of industry averages. These methods are proven.
People from all age groups and backgrounds are NOW enjoying successful real estate careers within agencies that are implementing the Agency Profit System.
Check out the video interviews with successful salespeople who love their real estate careers.
Visit the position vacancies and apply directly to the agency advertising the position that interests you. Answer a few questions and you will be contacted by somebody from that agency. It is that simple.
If you reach the interview stage, feel free to ask questions. Remember, too, that Pittard has regular careers information webinars where Gary Pittard will answer your questions about real estate as a career.
The interview process is simple and quick. Suitable applicants could be offered a position in an agency within seven days from application.
You will be given plenty of on-the-job training to increase your expertise, confidence and income.